1111 Rodeo Drive sits on the best commercial block in Beverly Hills. Ground-floor, street-facing, 3,750 SF of retail-office space with the kind of original 1950s character that newer buildings simply cannot replicate. The building has the patina, the scale, and the presence that discerning tenants specifically seek out, and nothing about it can be manufactured. Meridian brought a targeted leasing strategy from day one. From the first week we positioned the space to the right audience: established operators, regional brands, and retail groups hunting for a flagship storefront on the village’s highest-traffic block.